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Riffsy gif keyboard reddit movie#
The partnerships with movie studios help to avoid that issue, but they also surface familiar, relevant stuff to Riffsy’s users. Like Facebook and Twitter, McIntosh says Riffsy is DMCA compliant, meaning it will take down content it doesn’t own if the content owner complains.
Riffsy gif keyboard reddit for free#
So far, Riffsy has been surfacing the content to users for free in exchange for some promotion and, well, the content. Riffs has already partnered with those studios around movie launches like “Pitch Perfect 2” and “Taken 3.” The studios create bite-sized GIFs of moments from the film that Riffsy users then share to one another - promoting the movie without ever feeling like they’re promoting the movie. That game plan (which McIntosh isn’t thinking about!) relies on content, like the kind of high-end stuff created by NBCUniversal and 21st Century Fox. It still is, for some, and while Riffsy CEO David McIntosh is standing by the oft-mentioned Silicon Valley mantra that he’s focused on growth, not monetization, it is interesting to look at how a company like Riffsy might turn GIFs into a viable tech business. Back in March, it was one of the first partner apps to join Facebook’s Messenger platform, and earlier this fall it raised $10 million in funding from venture capital firms like Menlo Ventures and Redpoint Ventures.Ī few years ago, the idea of building a business on a niche keyboard or animated GIFs would have been hard to wrap your head around. It is also the exclusive GIF provider for LinkedIn. Last week, Riffsy announced an exclusive partnership deal with messaging startup Kik. There are more than half a dozen GIF keyboards that do something like this in the App Store, but for some reason, Riffsy seems to have separated itself from the pack.
GIFs are a fun way for people to express themselves, akin to stickers and emojis and memes (which all have their own keyboards, too). Instead of asking your friend to explain something, just send a GIF of a befuddled Barack Obama. Instead of saying you’re sad, send a GIF of a teary-eyed Spongebob Squarepants. GIF keyboards temporarily replace the text keyboard on your phone so it’s easy to find and send short looping video clips when words just won’t cut it.
Riffsy gif keyboard reddit android#
Riffsy, which offers a GIF keyboard for both iPhones and Android phones, seems to be making about as much noise as a GIF keyboard can make, having garnered exclusive partnerships and new funding. Riffsy’s GIF Keyboard, however, has managed to hold on to continue outranking PopKey in the App Store, according to App Annie.Only in Silicon Valley would there be a “GIF keyboard of choice,” but that appears to be the case with two-year-old startup Riffsy, a business that may, one day, find a way to squeeze some money out of a product that surfaces looping cat-fail videos. Since then, rivals, including the well-received PopKey, have started gaining traction. When Riffsy launched last fall, it was the first iOS keyboard to let users search for and quickly add GIFs to SMS, iMessage, Facebook Messenger, Twitter and other communication platforms. The company claims that Riffsy has passed four billion monthly GIF views and that over half of people who have downloaded its GIF keyboard use it at least five days or more per week. “The GIFs a user shares on a daily basis change daily depending on new memes, pop culture, and her own personal interests.” Whereas emoji are fixed, and stickers updated on fixed intervals, Riffsy is visual language that taps into the global consciousness,” says McIntosh. “In Asian markets where Riffsy has seen uptake, GIFs are being used alongside emoji and stickers.
Like GIFs, stickers give users a quick way to share a sentiment without having to type it out on their tiny smartphone keyboards and are usually created through branding deals with major entertainment companies like Disney and Sanrio. In Asia, however, Riffsy has to compete with messaging services like Line, WeChat and KakaoTalk, which have attracted users thanks in part to the popularity of stickers. Riffsy will use its new capital to build an Android version of its GIF keyboard and expand into international markets.ĭavid McIntosh, the startup’s co-founder and CEO, tells TechCrunch that Riffsy’s custom iOS keyboard has already localized to more than 20 countries and is beginning to see traction in European countries where iPhones are popular.
Riffsy gif keyboard reddit series#
The round was led by Menlo Ventures with participation from returning investor Redpoint Ventures, as well as Cowboy Ventures and Signia Venture Partners.Īlong with seed funding it landed in November, Riffsy’s Series A brings its total raised so far to $13.5 million. GIF keyboard maker Riffsy has raised a $10 million Series A to make sure you never have to communicate using only boring sentences and emojis again.
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